Coming down the home stretch, Team Obama and Team Romney are flooding the airwaves with roughly the same amount of campaign cash. The difference? The president's money appears to be going a good deal farther in terms of ads bought.
Politico's Mike Allen with the numbers and the explanation:
Kantar Media’s CMAG, counting every presidential ad aired from Oct. 24 to Oct. 30, found the Obama campaign aired TWICE as many spots as Romney – 35,731 to 17,277, with estimated spending of $24 million for Obama and $11 million for Romney. But, but, but … what about the outside groups? Even adding in the outside groups, the total Democratic message had 79,089 spots (Obama + outside groups), to 64,945 for Republicans. Spending, though, was at parity: $55 million for each side. Republicans will argue they are targeting more precisely, and had to buy later, more expensive time because of the primaries. Nevertheless, Democrats can claim more spot for the buck.
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